Meet Jason. He's an art director/filmmaker/editor/web designer. Or say hello to Sarah. She's a writer/art director/journalist/photographer. Over there's Ayusha. She's a planner/art director.
While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies think of social media as a problem instead of recognizing it's a great tool for attracting talent and building brand awareness.
It's not so strange for folks to bring cookies, cakes and candies to work and share them with colleagues. But for job applicants to prepare treats and serve them to prospective employers before even landing an interview? Not exactly business as usual. Still, that's how Crystal Nunn applied for a junior designer position at We Are Social in London last August.
Ah, it's the old hollowed-out-book-with-a-phone-in-it trick! FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry books and mailed the volumes to creatives it wished to hire. The volumes were impressively designed and personalized to match each recruit's interests. (The one using Coke's colors and type style, promising guidance for "Creating Campaigns for the Coolest Brands on the Planet," is especially impressive. The soft drink giant, always a good sport, should bring a lawsuit any day.) The phone number for FP7's executive creative director was programmed into each of the handsets. By using this "Poaching Phone" technique to poach talent, FP7 ultimately added four key staffers—an art director, a design chief and an award-winning creative team—and claims to have saved more than $80,000 in recruitment costs. Clearly, the project shows the agency's fun, creative spirit. But $80K for recruitment? I know Dubai's a pricey place, but $80K, really? Even paying $1,600 to make the books seems a tad excessive. Why not just call potential recruits, invite them to the office, or take them out for dinner? I guess today's recruits need a little more excitement than that. Ah well, what's the point of being in the ad biz if you can't execute a gloriously overproduced idea every now and then?
Many older marketing pros may feel millennials have a lot to learn. But this week served up an important reminder for all of us: If you can't think of anything nice to say, don't send that email.
Is it possible to have work-life balance in the advertising biz? Sure, with the right amount of self-inflicted sabotage. That's the idea behind "The Happy Hour Virus" from Colorado agency TDA_Boulder, whose tongue-in-cheek recruiting effort encourages workaday types to fake a computer catastrophe and leave work early.
Taking pot shots at your competition is always a ballsy move. This week, the award for biggest gonads goes to game studio Kixeye, whose raunchy recruitment ad is drawing quite a bit of attention for the small company in the cutthroat competition for gaming talent. Kixeye doesn’t pull any punches insulting its rivals in the three-minute spot.