McCann Increases Its Share of Reckitt Benckiser
Brand Marketing
RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.
Reckitt Benckiser Expands Its Media Agency Roster
Brand Marketing
Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business.
Reckitt Benckiser Reviews 3 Brands
Reckitt Benckiser has launched a global creative review of three of its biggest brands: Finish, Air Wick and Clearasil. Reckitt's global lead agency, Havas Worldwide, is the incumbent and is [...]
Meet Havas Worldwide’s 2nd Global President
Brand Marketing
Kate Robertson, who just became Havas Worldwide’s second global president, describes herself as noisy, energetic and “very good with people.” She’ll need all those qualities and more in her new [...]
Reckitt Benckiser Reviews Its Global Media Account
Brand Marketing
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not [...]
Reckitt Benckiser Picks Digital Shop for Cold Remedies
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, [...]