Reckitt Benckiser

McCann Increases Its Share of Reckitt Benckiser

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson. 

Key Players at Droga5 N.Y. Take Global Roles

Two big drivers of Droga5's business growth are rising to global roles.Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now hold those same titles globally. That said, they'll continue to be based in New York and lead that office as well.

Reckitt Benckiser Adds 3 Shops to Its Creative Roster

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster.Droga5 has picked up creative responsibilities on Air Wick and Clearasil, while McCann Erickson has landed Mucinex and Delsym. Wieden + Kennedy, meanwhile, has won Finish's creative account.

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing.

Ron Bess Exits Havas Worldwide

Add Ron Bess to the (growing) list of leaders exiting agencies in the past six weeks.

Reckitt Benckiser Expands Its Media Agency Roster

Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business.

Reckitt Benckiser Reviews 3 Brands

Reckitt Benckiser has launched a global creative review of three of its biggest brands: Finish, Air Wick and Clearasil.Reckitt's global lead agency, Havas Worldwide, is the incumbent and is expected to defend.

Meet Havas Worldwide’s 2nd Global President

Kate Robertson, who just became Havas Worldwide’s second global president, describes herself as noisy, energetic and “very good with people.” She’ll need all those qualities and more in her new role as partner to Andrew Benett, the agen

Reckitt Benckiser Reviews Its Global Media Account

Reckitt Benckiser has launched a global review of its media planning and buying business.The review encompasses both traditional and digital media buying. A global media spending figure was not immediately available, but it is believed to exceed $500 million annually.

Reckitt Benckiser Picks Digital Shop for Cold Remedies

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed.The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.