RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.
Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now hold those same titles globally. That said, they'll continue to be based in New York and lead that office as well.
After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and Clearasil, while McCann Erickson has landed Mucinex and Delsym. Wieden + Kennedy, meanwhile, has won Finish's creative account.
Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing.
Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business.
Reckitt Benckiser has launched a global creative review of three of its biggest brands: Finish, Air Wick and Clearasil. Reckitt's global lead agency, Havas Worldwide, is the incumbent and is expected to defend.
Kate Robertson, who just became Havas Worldwide’s second global president, describes herself as noisy, energetic and “very good with people.” She’ll need all those qualities and more in her new role as partner to Andrew Benett, the agen
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately available, but it is believed to exceed $500 million annually.
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.