What’s in a Name? A Lot. Here’s How to Successfully Rebrand Your Business
Performance Marketing
Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. [...]
Women’s Fashion Brands Are Rushing to Design for Men
Brand Marketing
Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands [...]
CVS Rebrands in First Ads From BBDO
Brand Marketing
CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing [...]
Hershey’s New Logo Is a Buzzkill Online
Brand Marketing
The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts.
Playboy’s Digital Rebrand Shows Less Skin
Brand Marketing
Playboy is cleaning up its Web presence—at least a little.
WellPoint Is Now Anthem
Brand Marketing
The second largest insurer in the U.S., WellPoint, has decided to rebrand as Anthem, The Wall Street Journal reported yesterday.