Rebranding

Grey London Wants to Change the WWF Logo From a Panda to a Disappearing Polar Bear

The World Wildlife Fund, dedicated to protecting the future of nature, has used the giant panda in its iconic black and white logo since 1961. But should the logo be updated, since the panda is no longer in danger of becoming extinct—but other wildlife is in critical danger due to global warming?  In September, the International Union for Conservation of Nature announced that the giant panda is no longer an endangered species, but rather "vulnerable." But while giant pandas may be safe for the time being, polar bears aren't as lucky.  Recently, Grey London saw a report that said with the rise of global warming polar bear numbers are likely to fall by one-third in the next 40 years. A major cause of that is human activity. With that in mind, a group of creatives from the agency came up with a new WWF logo, featuring the poster animal for climate change—the polar bear. 

MetLife Has a New Brand Identity After More Than 30 Years, and Snoopy Isn’t Part of It

Today, MetLife debuted a new brand identify, including a revamped logo and tagline, marking the first big marketing shift for the brand in over 30 years.

This Grocery Store’s New Look Was Inspired by Everything From Pixar to BuzzFeed

Sure, megachains like Whole Foods and Trader Joe's can pull off a hip, millennial-savvy vibe. But what about those old-school regional grocers? Lowes Foods, with around 100 locations in the Carolinas and Virginia, recently gave Winston-Salem, N.C., agency The Variable the task of creating a brand image that breaks most of the usual grocery conventions. "It's not every day that a client asks you to help them rethink an entire category, much less their entire business," said David Mullen, director of account management for The Variable. "It's been thrilling to partner with the Lowes Foods team to create a new and unique in-store experience, and then market it in provocative ways that stand out in a category known for playing it safe." The agency describes the new look and tone as "if Pixar created a grocery store, but talked about itself the way BuzzFeed would." The rebrand has rolled out to 14 locations so far, and more are in transition. Check out some of the grocery store's ads and in-store designs below:

Women’s Fashion Brands Are Rushing to Design for Men

Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands put the focus on men.

CVS Rebrands in First Ads From BBDO

CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing campaign that includes digital, print, television, outdoor and experiential ads.

Hershey’s New Logo Is a Buzzkill Online

The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts.

Playboy’s Digital Rebrand Shows Less Skin

Playboy is cleaning up its Web presence—at least a little.

WellPoint Is Now Anthem

The second largest insurer in the U.S., WellPoint, has decided to rebrand as Anthem, The Wall Street Journal reported yesterday.

JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a recent social media contest. Brooklyn, N.Y.

ING Uses Ads to Get Its New Voya Name Out There

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year.