Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of social firsts from the marketing campaign, which extends from Snapchat to Facebook and is a testament to how fast the space is changing.
ABC has tightened up its comedy lineup, giving full-season orders to freshman sitcoms The Goldbergs and Trophy Wife, ordering an additional four episodes of Super Fun Night and closing the books on Back in the Game.
ABC’s decision to mothball the Super Fun Night pilot seems to have paid off, as the replacement episode performed well on Wednesday night.
Actress and comedian Rebel Wilson is a quirky rule breaker, so why should she adhere to some old-school network-TV model for promoting a sitcom? She shouldn't, ya hear? Regular 30-second promo spots? Pshaw.
In what has become a somewhat hoary upfront tradition, Jimmy Kimmel on Tuesday took the stage at New York’s Avery Fisher Hall and gleefully skewered the broadcast TV business.
On the Friday night before the TV world converges on New York for the upfronts, word about their respective orders, renewals and cancelations is starting to trickle in from the ABC and CBS camps.
Perhaps no exchange more efficiently lays bare the unsentimental heart of the TV business quite like the back-and-forth between Jules and Vincent at the beginning of Quentin Tarantino’s Pulp Fiction. As the two hit men are on their way to make a collection, Jules reveals that their boss’ wife, Mia Wallace, once starred in a pilot.