Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram
Performance Marketing
Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of [...]
ABC, CBS Firm Up Their Fall Schedules
On the Friday night before the TV world converges on New York for the upfronts, word about their respective orders, renewals and cancelations is starting to trickle in from the [...]
Hang 10: The Year’s Most Promising Failed Pilots
Perhaps no exchange more efficiently lays bare the unsentimental heart of the TV business quite like the back-and-forth between Jules and Vincent at the beginning of Quentin Tarantino’s Pulp Fiction. [...]