Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.

5 Best Oscars Tweets That Kept Real-time Real

Starbucks Pushes ‘Snow Day’ on Facebook, Twitter

When reports of an impending East Coast snowstorm started going around Wednesday, Starbucks' marketing team in New York called up the brand's headquarters in Seattle and quickly pieced together a plan to target Facebook and Twitter conversations around the blizzard, dubbed

Google Realtime Disappears

Google and Twitter are parting ways—for the time being at least. Google has deactivated its Realtime service, which was largely comprised of search results derived from Twitter.