realtime marketing

How the Girl Scouts Do Real-Time Social Marketing

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and Instagram for everything from long-term recruitment efforts to timely contests and promotions.

Samsung Will Go Door to Door to Generate Emmys Buzz

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a 

5 Awesome Branded Twitter Plays of 2013

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it comes to capturing real-time engagement.

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.

Golf Channel Should Look to Adidas to See How Real Time Is Done

In light of Golf Channel's "I Have A Dream" disaster this week, it's worth getting a close-up of Adidas' effort this summer during Singapore's air pollution problem that resulted from […]

Oreo’s Royal Baby Tweet Gives Birth to Twitter Debate

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing.

Digital Marketers Jump on DOMA Decision

MasterCard and ABC Family quickly reacted to the

Facebook Debuts Hashtags, Urges Advertisers to Use Them

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move.

Capital One May Get Charles Barkley on Twitter

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—eve