Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and Instagram for everything from long-term recruitment efforts to timely contests and promotions.
While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to
When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a
For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it comes to capturing real-time engagement.
Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.
In light of Golf Channel's "I Have A Dream" disaster this week, it's worth getting a close-up of Adidas' effort this summer during Singapore's air pollution problem that resulted from […]
Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing.
Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move.
Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—eve