Here's something you never knew you needed in your life—a sausage-themed reality TV show brought to you by Johnsonville and Droga5.
Mark Wahlberg's career has taken some unexpected twists over the past three decades, but even the movie star acknowledges that his most recent turn is the most unusual yet.
Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement.
Jessie Nizewitz was prepared to bare it all for VH1's summer series Dating Naked. But the 28-year-old contestant from Long Island, N.Y., says she didn't realize that her most private parts, shot from an extremely unflattering position, would become part of an episode.
We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp: Reality Stars. We caught up with WEtv President Marc Juris (pictured below) to find out how he hit the zeitgeist and tricked media outlets across the nation: AdFreak: Is there a real J. Robert Butler? Mark Juris: You're speaking to him. No, he's a fictional character we invented, played by a real actor. Whom you made up a whole backstory for about his daughter's divorce … Because the most important thing you have to remember is that the audience is incredibly smart. We created a whole character, a persona and a motivation. Thought about why he would do this, what he expected would be the response. I think the inclination is to have him say some outrageous stuff, and we pulled all that back and had him be more realistic. How did you hatch the hoax? We went through a couple of ideas. We thought, "Could we make these billboards poking fun at celebrity couples who had divorced?" But it just felt too much like an overt ad campaign. And that’s the problem with overt campaigns; people just drive by them and just keep going. So we thought, "How can we really do this?" What if we made an organization that seemed ridiculous but could be real and serious?
At NATPE today, Telemundo announced that it has commissioned a competition show based in Orlando from Reset TV, with whom it will jointly produce and distribute the series.
Call it a Christmas miracle, or simply an attempt to limit the collateral damage that comes with a culture war, but the 10-day feud between A&E and Duck Dynasty star Phil Robertson is over.
Cops, the great-granddaddy of the contemporary reality show, finally got its walking papers from the Fox broadcast network after 25 seasons, only to get picked up immediately by male-centric cable network Spike TV. The show has been on the air constantly since 1989 and remains ubiquitous in syndication on TruTV, G4 and several other outlets abroad.
Once again, nonfiction entertainment juggernaut Discovery Communications is realigning to boost its smaller networks for the upfront season.