In 2005, Wieden + Kennedy provided a fresh start for Sarah Gertrude Shapiro after she literally fled her reality TV job on The Bachelor—and Hollywood.
OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at millennials. And in a twist for OgilvyEntertainment, the TV and online content won’t be branded.
NBC has added another show in its summer lineup: Siberia, a drama about contestants in a reality show gone wrong. Set to premiere July 1 at 10 p.m., Siberia is reportedly a spooky adventure thriller reminiscent of Lost, set in a remote Siberian territory.