real-time marketing

This Flight Tracker Site Is Dropping Some Funny Friday the 13th Tweets About Flight 666 Going to ‘HEL’

It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition.

Stoli Elit Is Using Google Trends Data to Create Holiday Instagram Posts

After you search for martini recipes this year, try checking Stolichnaya Elit's Instagram page to see pictures of what the drinks look like.

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning.

How the Dictionary Triumphed on Twitter During the Presidential Debate

Merriam-Webster stole the show on Twitter during Monday night's presidential debate between Donald Trump and Hillary Clinton, correcting the candidates' bad word usage.

Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing

Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands' go-to platform for real-time marketing this year.

Why the National Peanut Board Is Unleashing a Year’s Worth of Tweets in One Day

Want to know what 2016's biggest pop culture moments will be? One peanut organization is doling out its predictions on Twitter today.

4 Times Facebook and Twitter Copied Each Other in 2015

They say imitation is the sincerest form of flattery, unless you're a tech company. And in terms of social media feuds, nothing quite compares to Facebook and Twitter's ongoing battle. […]

Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections.

Brands Try to Redefine Emojis in Twitter’s Latest Hashtag Game

Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital icons.

Twitter’s Top Tactician on How Brands Like Coca-Cola Can Win the Moment

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in.