Real-time buying

Rocket Fuel Revenue Grows by More Than 100%

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater than the same period the year prior. For full-year 2013, Rocket Fuel's revenue grew 126 percent to $240.6 million.

Google Advertisers Now Have Access to Facebook Ads

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.

Everything You Know About the Media Biz Is About to Change

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly.