real-time bidding

LinkedIn Is Launching Programmatic Advertising for Display Ads

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices.

Videa’s President Discusses the Future of Automated Sales

Specs Who Shereta Williams Current gig President, Videa Old gig Vp, corporate development, Cox Media Group

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

How big is programmatic advertising? It’s on track to be $20 billion big.This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double from this year’s $10 billion to $20 billion in 2016, according to eMarketer’s latest report.

Millennial Media Buys Nexage for $107 Million

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings.

How Advertising Powers China’s IPO Darling Alibaba

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles in e-commerce, e-payments, social media, messaging,

Rocket Fuel Revenue Grows by More Than 100%

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported.The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater than the same period the year prior. For full-year 2013, Rocket Fuel's revenue grew 126 percent to $240.6 million.

How Agencies Are Retooling for the Automated Ad Buy

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to you.

Google Advertisers Now Have Access to Facebook Ads

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.

Best March Madness Promoted Tweets So Far

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament.

Fast Chat: Advertising.com Group CEO Ned Brody

AOL’s Advertising.com Group has had a banner year, with the portal’s ad tech arm bolstering its advertising business.