Homebuyers Get House Tours via Roller Coaster in This Awesome Stunt
Creativity
House hunting can be an unpleasant experience. But in the Netherlands, they've found a way to make it much more entertaining—indeed, as fun as going to an amusement park. The [...]
How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads
Brand Marketing
IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local [...]
Quirky Re/Max Ads Suggest Your Dream Home Isn’t What You Think
Creativity
Re/Max's first ads since it went public are here, and they're Zooey Deschanel-grade quirky. Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature [...]
Coldwell Banker Lets MLB Fans Peek Into Players’ Homes
Performance Marketing
Major League Baseball fans who want a more intimate look at players' lives can now digitally tour their homes, courtesy of a new video series presented by Coldwell Banker and [...]
Study Finds Homes on Embarrassing U.K. Roads Are 20% Cheaper
Creativity
If you're looking for a good deal on a home in England, you might want to consider an address on Crotch Crescent, Turkey Cock Lane or Clitterhouse Road.
A Successful Social Selling Example in B-to-B Marketing
Performance Marketing
Jones Lang LaSalle (JLL) is one of my favorite social selling examples in B-to-B sales. Telling this story at conferences is always a crowd-pleaser because of how practical and repeatable [...]