There's a new way to find an apartment in New York, and no, it doesn't involve Craigslist.Snaplistings is a new Snapchat account, launched in October, that showcases real estate agents with big personalities and their apartment listings.
Apartment hunting in New York City is a series of endless, gut-wrenching compromises. If you want this, you won't get that. If you must have that, you'll never get this. It's a math problem as much as anything, and StreetEasy captures it nicely in an illustrated campaign from new agency Office of Baby.The NYC real-estate site's "Find Your Formula" ads show the kinds of dismal equations that will eventually lead you to housing in the astronomically priced town. And the ads are full of comically frank images—like toxic waste (Gowanus), rats and roaches (East Village), hedge-fund babies (Meatpacking) and third marriages (Upper East Side).
When it comes to purchasing a home, you want it to be somewhere you'll feel comfortable to be yourself. For its new digital campaign, Trulia takes that to the extreme, showcasing people at home doing the strange stuff people only do when they're home alone.Trulia tapped Mekanism in San Francisco for three 30-second digital spots, released today, slated to run into the fall."You're a different person than you are in public," said Michael Grant, creative lead for Mekanism. "Once we started diving into those stories, we realized they were pretty weird and fun and that everybody has one. That's why we wanted to run and tell these stories. There is some absolute truth in all of the spots."
The National Association of Realtors has put out the welcome mat for Arnold Worldwide, hiring the Boston-based agency to handle creative, digital, brand activation and strategy following a review led by consultancy Select Resources International.
Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business.That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi & Saatchi. As in the past, kids play leading roles. But rather than hijinx, persuasion and brute force come into play, plus a dash of drama.
Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign for Realtor.com.
When you're moving, you're so beset by cardboard boxes that your life might as well be made of them. And now, Century 21's new ad campaign actually is.
Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for Apartments.com—helping to introduce the company's advanced, perhaps even futuristic new apartment-listings website.
If you're apartment hunting for a three bedroom/two bath/one Burger King, this might be the spot for you.
House hunting can be an unpleasant experience. But in the Netherlands, they've found a way to make it much more entertaining—indeed, as fun as going to an amusement park.The Dutch bank ABN Amro is running a promotion all through December to help home sellers advertise their properties. To advertise it, it pulled off a hilarious stunt—building a mini roller coaster inside a home, which prospective buyers can tour while riding.