Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.
Real Beauty Sketches
Dove's Beauty Patch video has been viewed a whopping 13 million times in six days on YouTube, per the brand's account on the social vids site.
Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the Unilever brand is going even further, essentially saying every aspect of its industry is a scam.
The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition.
This week's matchup of the best commercials pits an uplifting Honda spot against comedy and real-life controversy, plus the Governator dons a disguise for a good cause and Dove's "Real Beauty" campaign seeks to redefine the selfie. Which was the best? Vote below. And if your favorite isn't here, tell us in the comments.