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How Real Women Would Actually Respond to a Dove ‘Experiment’

Creativity

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves. 


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Unilever’s Global Media Lead on Branded Content, Big Data and Display

Performance Marketing

Public relations firms and digital shops that are currently cashing in on branded editorial may want to think about finding new revenue sources. So suggested one Unilever exec today at [...]