Rdio Launches Native Ad Product With Hard Rock Hotels as Its First Client
Rdio has a new native advertising product called Promoted Music Experiences, which the music streamer believes will offer brands something its competitors haven't. It has partnered with Hard Rock Hotels [...]
Rolling Stone Chips Away at Paywall, a Little
Performance Marketing
Until now, Rolling Stone has closely guarded most of its back-issue content behind a paywall that required either a subscription to the magazine or a separate "all-access" plan.
Beats Electronics Acquires Mog
Performance Marketing
As the race to be the leader in the digital music streaming industry intensifies, even headphone manufacturers are getting in on the action. On Monday, Beats Electronics announced the acquisition [...]
Streaming Music Has a Problem—It’s a Huge Success
Performance Marketing
In late September, Spotify CEO Daniel Ek was the first guest Mark Zuckerberg introduced on stage during his keynote speech at the f8 developer conference, which introduced the network’s new [...]
Rdio Gets Competitive With Ad-Free, No-Cost Music Streaming
Performance Marketing
Rdio, the music streaming service owned by Skype, announced yesterday that users can now listen to its 12-million song library free of charge. And in hopes of getting a leg [...]
Facebook Music About to Press Play
Performance Marketing
Just when iTunes had taught (some of) the world to pay for music with restricted playback rights, Facebook had to go and ruin it.