The 4 Biggest Marketing Implications From Amazon’s Fire Phone
Performance Marketing
Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing [...]
Razorfish Wins Car2Go’s Creative Account
Brand Marketing
Car2Go has found the fresh perspective it was looking for in Razorfish, which has landed the company's creative business after a pitch against three other, undisclosed shops.
4 Shops Vie for Honda’s Digital Account
Brand Marketing
American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop.
Publicis Groupe Joins NYC Media Lab
Brand Marketing
Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi.
Microsoft Splits Its Global Ad Business Between IPG and Dentsu
Brand Marketing
Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic [...]
76% of Marketing Execs Say They Don’t Target With Behavioral Data
Performance Marketing
Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing tha