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Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years

Convergent TV

Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according [...]


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Despite Big News and Huge U.S. Wins, NBC’s Ratings Continued to Slip Wednesday

Convergent TV

Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock.

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Olympic Roundup: U.S. Women Sweep 100-Meter Hurdles, Bolt’s Bromance Blooms

Brand Marketing

Team USA women's track stars had an outstanding night Wednesday, sweeping the gold, silver and bronze in in the 100-meter hurdles. Team USA continues to have more 2016 medals (93) [...]

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NBC Olympics Experiences Prime-Time Ratings Woes on Tuesday

Convergent TV

NBC's Tuesday night Olympics coverage featured more heroics from Simone Biles and Aly Raisman on what was the final night of the gymnastics competition. Unfortunately, the network also televised what [...]

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Like Shaunae Miller’s Dive, Broadcast Ratings Also Fell on Monday

Convergent TV

NBC's Monday night Olympics coverage was highlighted by Shaunae Miller's 400-meter gold medal victory. The win was a controversial one, with Miller making a desperate lunge at the finish line [...]

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Olympic Roundup: For 24 Hours, Team USA Was Denied Every Chance at Gold

Brand Marketing

Team USA continues to have more 2016 medals (75) than any other country at the Summer Olympics in Rio. However, on Monday, the team didn't win any golds. Here's what [...]