Presidential Debates Set Ratings Records in 2016, but Does the Format Need to Change?
The results are in, and 2016 delivered the most viewers of any presidential debate cycle in U.S. TV history. Wednesday's third and final debate between Hillary Clinton and Donald Trump [...]
5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital
Brand Marketing
The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point [...]
This Year’s Presidential Debates Could Bring In the Biggest Audiences Ever
The three 2016 presidential debates and the one vice presidential debate will air on a dozen TV networks this year. They're 90 minutes apiece, and all of them are commercial-free.
Nielsen Will Complete Its Total Audience Measurement Rollout by March
Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total [...]
Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute
CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.
Nielsen Will Finally Stop Using Paper TV Diaries in 2018
RIP, Nielsen paper TV diaries. Eventually. Nielsen is finally phasing out its antiquated paper TV diary ratings system, which it still uses to record ratings in 140 local markets. The [...]