Accounts in Review: Royal Caribbean Nears Its Media Decision
Brand Marketing
Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]
Rapp Names a New Global CEO
Brand Marketing
Rapp is getting a new global CEO. Volkswagen Group's Alexei Orlov will assume the role in July, reporting to Dale Adams, Chairman and CEO of Omnicom Group's Diversified Agency Services, [...]
4 Ways Marketers Will Benefit From the New iPhone
Performance Marketing
Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week.
Starwood’s Crazy Facebook ROI and 5 Other Surprising Brand Reveals
Brand Marketing
The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. [...]
5 Agencies Tell Us Why They’re at SXSW via Instagram
Performance Marketing
Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the m
Andersen Is New Rapp L.A. Managing Director
Brand Marketing
Greg Andersen is the new managing director of Rapp, Los Angeles, replacing Tony Hobley, who becomes global leader on the agency’s HP client.