RAPP CEO, Accused of ‘Destructive’ Behavior in Lawsuit, Resigns
Brand Marketing
Digital marketing agency RAPP, whose lawyers recently defended global CEO Alexei Orlov as a victim of "outrageous allegations" raised in a recent lawsuit, announced today that its top executive is [...]
Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency
Brand Marketing
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative [...]
Accounts in Review: Creative Searches Pick Up, a Bit
Brand Marketing
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's [...]
Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches
Brand Marketing
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative [...]
Accounts in Review: Mediahub Beats Bigger Shops to Win New Business
Brand Marketing
The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of [...]
Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders
Brand Marketing
Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]