Range Rover Creativity Range Rover Chases a Rocky Mountain High by Charging Up Pikes Peak If I ever want to drive up Pikes Peak in Colorado fairly fast, I guess I'll buy a Range Rover. Brand Marketing Land Rover’s Evolution From Safari Wagon to Luxury SUV Not long after the end of WWII, a farmer named Maurice Wilks was using a battered jeep to do some work on his farm on the Welsh island of Anglesey. Things weren’t going well. The prized piece of U.S. Army surplus kept breaking down. Finally, Wilks decided to rip the thing apart and build his own vehicle off the chassis. The four-wheel-drive result was powerful but minimal.