Here’s the Definitive Plan for Your Week at Cannes
Brand Marketing
The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, [...]
Publishers, Agencies Must Shift Their Focus From Big Data to Big Content
Performance Marketing
Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression [...]
5 Things IAB’s Randall Rothenberg Wants You to Know About Digital Advertising
Performance Marketing
The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues.
Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort
Performance Marketing
Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence.
The Definition of Advertising Has Never Been More Unclear
Brand Marketing
Global Ad Buys Might Finally Become a Reality
Brand Marketing
When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a [...]