Randall Rothenberg

Here’s the Definitive Plan for Your Week at Cannes

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, […]

Why Digital Video Is the Ultimate Equalizer Among All Media

The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and PC have long been pitted against each other, in spite of their complementary nature.

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.

The Future May Belong to Web and Mobile Video, but TV Will Survive

Television is dead! Long live television!

Media, Magazines and Moguls [Photos]

Les Moonves and wife/tv host Julie Chen celebrate the Grammys. Ivanka Trump and husband/businessman Jared Kushner make an appearance in New York for amfAR.

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology.

5 Things IAB’s Randall Rothenberg Wants You to Know About Digital Advertising

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues.

Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort

Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence.

The Definition of Advertising Has Never Been More Unclear

Global Ad Buys Might Finally Become a Reality

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a new world.” Other, hype