What the Hell Is Happening to Retail?
Performance Marketing
Retail is having a moment right now. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What's going on?
Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]
This Week’s Must-Haves: a Cold Drip Coffee Maker That’ll Make You Feel Like a Mad Scientist
This week, the Adweek staff is highlighting sleek gifts for your inner designer. Brew a beaker of cold brew, become a Lego architect, and then throw on a designer shirt [...]
How Shinola Went From Shoe Polish to the Coolest Brand in America
Brand Marketing
You had to know your U.S. history to fully appreciate the gag on ABC's Jimmy Kimmel Live on May 21.
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
6 Things Every Man Should Have This Fall [Video]
Brand Marketing
Fall is right around the corner, and that means it's time to (begrudgingly, perhaps) refresh your look. Where better to get sartorial advice than from GQ, a brand that has been [...]