Ralph Lamb

CBS Upfront: Sales Pitch or Victory Lap?

CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings prowess.

Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar

On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2 billion in advance advertising commitments. This despite the fact that 32 of the series that were so lovingly introduced a year ago have no hope of securing a spot on the fall schedule.