Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the Big Four has become a veritable ghost town on Thursday nights.
NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49.
The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings in the slumping sophomore thriller’s history.
Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake, failed to drum up much business Thursday night.
It was a case of feast or famine on the first night back after broadcast’s long holiday hiatus, as CBS’ Thursday night comedy lineup put up big numbers, while premieres on NBC and ABC went largely ignored.
Fox is changing course on its new drama series Rake, bumping it from the plum post-NFC Championship Game spot on Jan. 19 in favor of the returning thriller The Following.
Fox is putting American Idol on a diet, and that (indirectly) spells good news for the network’s Tuesday night lineup.
The newly-created 21st Century Fox had its first earnings call on Tuesday afternoon, and, perhaps befitting its status as half of the old News Corp., took half as long as most earnings calls with 15 minutes of presentation and another 15 minutes allotted for a Q&A.
With the first day of Upfronts Week on the books, there’s a palpable sense that the networks have come a long way toward redeeming themselves after last year’s lousy development slate.