During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf.
MasterCard is taking its Priceless campaign to the links. The payment network is launching a new Priceless Golf program to coincide with its sponsorship of the Arnold Palmer Invitational on March 20-23 in Orlando.
Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including $105 million in the U.S. alone.