Raja Rajamannar

MasterCard Believes That Experiences Are Better for Business Than Storytelling

During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf.

MasterCard Explains Its New Logo, Both What’s New and What Isn’t

MasterCard has a new look, though it might seem a bit familiar and that's on purpose. 

Why MasterCard’s CMO Predicts a Merger Between VR and the Internet of Things

 

MasterCard Expands ‘Priceless’ to Golf

MasterCard is taking its Priceless campaign to the links. The payment network is launching a new Priceless Golf program to coincide with its sponsorship of the Arnold Palmer Invitational on March 20-23 in Orlando. 

Carat Is the Big Winner in MasterCard’s Global Media Review

Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said.Global media spending is estimated at $200 million, including $105 million in the U.S. alone.

MasterCard Launches Media Review

MasterCard’s new chief marketing officer Raja Rajamannar has launched a global media agency review, after joining the company in September.The financial services company's lead media agency is Interpublic Group's Universal McCann.