Raid

Ad of the Day: Oh God, Raid Made a Triptych of ‘Paintings’ Out of 60,000 Dead Roaches

Roaches may be hideous, but even they can be turned into beautiful works of art—so long as they're dead. A new campaign from bug spray Raid features a series of three billboards made entirely from the carcasses of cockroaches—roughly 20,000 for each poster.

Perspective: The Big Kiss-Off

Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and why Kellogg’s Frosted Flakes has been “GR-R-REAT!” since the ‘50s.