Raid

Ad of the Day: Oh God, Raid Made a Triptych of ‘Paintings’ Out of 60,000 Dead Roaches

Roaches may be hideous, but even they can be turned into beautiful works of art—so long as they're dead.A new campaign from bug spray Raid features a series of three billboards made entirely from the carcasses of cockroaches—roughly 20,000 for each poster.

Perspective: The Big Kiss-Off

Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and why Kellogg’s Frosted Flakes has been “GR-R-REAT!” since the ‘50s.