The Empire That Is Adam Carolla
Brand Marketing
Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With [...]
Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them
Brand Marketing
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople.
Michael Smerconish Says Talk Radio Is Like Pro-Wrestling: Fake
Performance Marketing
Specs Who Michael Smerconish Age 51
Carl’s Jr. Reacts to Banning of Racy TV Ad by Describing It in a Radio Spot
Creativity
Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand.
Paul Caine Bolts Time Inc.
Performance Marketing
Has the brain drain from Time Inc. begun? Paul Caine, Time Inc.’s chief revenue officer, is leaving Time Inc.
ESPN Is Now Targeting You Via Online Radio
Brand Marketing
As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.