Here’s Proof You Can Get Away With Pretty Much Anything in a Radio Ad
Creativity
It's no great epiphany that radio can be a more forgiving format than video. But you may not have considered the full range of horrific opportunities that liberation from a [...]
How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn’t Work
Creativity
Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on [...]
Why Millennials Don’t Consume Mass Media … And Why That’s OK
Performance Marketing
Every semester, I ask the students in my undergraduate classes: “Does anyone read the newspaper?” No hands raised.
This Ad Reconstructs the Real Voice of a Soldier Who Killed Himself Into a Message of Hope
Creativity
The rate of U.S. military veteran suicide is truly horrifying. Research suggests roughly 22 veterans commit suicide every day, or one every 65 minutes. The goal of Mission 22—a collaboration [...]
Soundcloud’s Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix
Brand Marketing
CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive [...]
How to Make a Great Radio Ad, Now That You Know How to Make a Terrible One
Creativity
The Radio Mercury Awards recently made a two-part video about "Things We Don't Want to Hear in a Radio Ad." In my writeup, I wanted to know what they do [...]