Radio

Here’s Proof You Can Get Away With Pretty Much Anything in a Radio Ad

It's no great epiphany that radio can be a more forgiving format than video. But you may not have considered the full range of horrific opportunities that liberation from a camera can afford you.You can wear white pants after Labor Day. You can pretend to hit your grandmother over the head with a frying pan. Or you can make a kale and hamster smoothie. It's all kosher, because if you're not actually showing the violence, then it's not actually real.

Entercom’s Marketing Chief Wants to Turn Up the Volume on Madison Avenue

Specs Current gig Chief marketing officer, Entercom Communications Previous gig Executive vice president of corporate marketing, Univision Age 55

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends.

Watch the Voiceover Recording for an Ice Cream Ad Go Horrendously, Comically Wrong

Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No Other Way to Say It, about an amusingly bleak voiceover recording session for an ice-cream commercial.

Ogilvy Nabs a Grand Prix at Cannes for KFC Radio Ads Telling Men They’re Still Manly

CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men that they are still manly even if they occasionally do unmanly things.

How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn’t Work

Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on Mother's Day.

This Ad Reconstructs the Real Voice of a Soldier Who Killed Himself Into a Message of Hope

The rate of U.S. military veteran suicide is truly horrifying. Research suggests roughly 22 veterans commit suicide every day, or one every 65 minutes. The goal of Mission 22—a collaboration between Elder Heart, the veteran nonprofit group, and ad agency CP+B—is to lower that number through awareness and outreach. And this Veterans Day, CP+B has released a unique radio ad as part of its efforts.

Soundcloud’s Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive night for the WPP network.

How to Make a Great Radio Ad, Now That You Know How to Make a Terrible One

The Radio Mercury Awards recently made a two-part video about "Things We Don't Want to Hear in a Radio Ad." In my writeup, I wanted to know what they do want to hear in a radio ad. And dear God, they actually listened to me. (This may be the most influence I've ever had over anything. I am hyperventilating and should probably lie down.)

Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos

Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA 5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee failure.