Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows marketers to set time parameters on emails, so the content changes according to what time of day they are opened.
Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January.
If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present.
Foursquare's continues to court retail chains. The company announced today (July 18) a new "Local Updates" feature designed to retailer deliver their customers geo-targeted offers.
The Shack has a new lead agency. The New York office of Grey won RadioShack's creative account after a review, according to sources.The WPP agency succeeds Butler, Shine, Stern & Partners on the business. The brand spends an estimated $200 million annually on advertising.
The restlessness among retailers remains unrelenting.Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas for a new assignment designed to extend the Staples brand; others believe the opportunity is much broader.