Oracle Buys Responsys for $1.5 Billion

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.

Omnicom Media Group and Salesforce Will Build Social Marketing Tools

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.

5 New Social Media Measures of an NFL Fiasco

While Las Vegas is probably a safe bet in terms of what’s truly driving the National Football League’s sudden focus on quickly settling negotiations with it

Facebook Establishes Elite Partner List

Facebook used to have several different groups focused on helping brands build applications on its platform.

Salesforce Takes Social Marketing Into the Cloud

When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm Radian6—would result in the company&rsq

Adobe Goes End-to-End on Social

More and more marketers are coming around to the idea that social shouldn’t be siloed.

33Across Grabs $13.1 Million in Funding

Social data company 33Across has notched $13.1 million in its latest funding round, bringing the total funding raised to more than $26 million, said CEO Eric Wheeler. New investor Pelion Ventures led the round and was joined by existing investors First Round Capital, Flybridge Venture Capital, Greycroft Partners and Panorama Capital.

Salesforce Radian6 Launches Insights to Make Sense of Social Data

Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s social analytics arm Radian6 is to help them find an answer, especially since the volume of social data has skyrocketed from companies dealing with a few thousand social conversations per mont

Fast Chat: Salesforce Radian6’s Marcel LeBrun

CRM giant Salesforce has kept busy these past couple weeks, particularly its social analytics arm Radian6.