Oracle Buys Responsys for $1.5 Billion
Performance Marketing
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.
Adobe Goes End-to-End on Social
Performance Marketing
More and more marketers are coming around to the idea that social shouldn’t be siloed.
33Across Grabs $13.1 Million in Funding
Performance Marketing
Social data company 33Across has notched $13.1 million in its latest funding round, bringing the total funding raised to more than $26 million, said CEO Eric Wheeler. New investor Pelion [...]
Salesforce Radian6 Launches Insights to Make Sense of Social Data
Performance Marketing
Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s [...]
Fast Chat: Salesforce Radian6’s Marcel LeBrun
Performance Marketing
CRM giant Salesforce has kept busy these past couple weeks, particularly its social analytics arm Radian6.