Why Rachel Ray Stepped Out of the Kitchen to Create an Entire Home Goods Collection
Brand Marketing
Ten hours into one of her 19-hour days, Rachael Ray has just wrapped up a late-afternoon taping of the syndicated cooking show that bears her name. For the last hour, [...]
AOL Uses Incentives to Boost Video Biz
Performance Marketing
AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that.
Eschewing Celebrities, Demand Media Refocuses
Performance Marketing
Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.”
RDA Blames Third-Quarter Loss on Rachael Ray Magazine
Performance Marketing
In an earnings call yesterday, Reader’s Digest Association blamed its quarterly loss on Rachael Ray—specifically, her magazine Every Day With Rachael Ray.
A Look Inside the Reader’s Digest-Rachael Ray Split
Performance Marketing
With its “30-Minute Meals” and its namesake’s bubbly personality, Every Day With Rachael Ray quickly became one of the hottest magazines in the industry—and a source of pride for publisher [...]