Q&A: Diane von Furstenberg Is Tapping Into Millennial Tastes to Secure Her Brand’s Legacy
Brand Marketing
In the world of fashion, there are few figures as legendary as Diane von Furstenberg.
Social-Commerce Channel Coming to QVC.com
Performance Marketing
Cable shopping channel QVC sees itself as inherently social—in the offline sense—because while watching, consumers can discover products they never thought they wanted but end up buying because of the [...]
Brands Continue to Dump Deen
Brand Marketing
Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show.
What Bookstore Closings Mean for Niche Mags
Performance Marketing
First Borders goes away, and now Barnes & Noble has said it would close one-third of its stores over the next decade, or about 20 locations per year.