Can Publishers Rebuild Customer Loyalty with Apps?
It wasn’t too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital [...]
Responsive Design Doesn’t Replace Native Apps
Performance Marketing
The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed [...]
Publishers Love Responsive Design, But There Are Imperfections
Performance Marketing
Publishers are in love with responsive design. But every new relationship has its challenges.
Atlantic Media to Launch Another Digital-First Brand, for Defense Community
Performance Marketing
Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property.
Quartz Publishes Top-Secret List of Pulitzer Prize Jurors
Performance Marketing
Quartz, the business news site owned by the Atlantic Media Co., got its hands on a big scoop, at least as far as the world of journalism awards is concerned.
After Scientology Debacle, The Atlantic Tightens Native Ad Guidelines
Performance Marketing
A little over two weeks after The Atlantic got egg on its face over a sponsored Web post by the Church of Scientology, the media brand has issued new guidelines [...]