The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad spending to swell to $77.4 billion in 2017, up 16 percent versus this year, it's a domain that's poised to evolve even more rapidly.
The new issue of The New Yorker, on newsstands today, comes with a tech tie-in befitting its title of Innovators Issue—a cover, designed by Christoph Niemann, that springs to life through augmented reality, and a couple of inside-cover Qualcomm ads that do the same. Niemann's cover is actually a front-and-back, two-page cover. It features a yellow-and-black subway car and city skyline landscape that begins to writhe with life when viewed through Uncovr, an augmented-reality app that transforms the printed page into an interactive experience.
On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things along the sidewalks you could put a coin in and make a telephone call from, she told her bewildered child. She might as well have been describing a wringer washing machine.
It's easy to imagine technology's ever-expanding presence in our lives leading to a bleak, dystopian future, like something out of George Orwell's 1984. Technology giant Qualcomm's new brand campaign is a bit more optimistic, envisioning a future where technology enhances humanity, making our lives just that much simpler.
Ogilvy & Mather is slashing staffing in its Los Angeles office due to dramatic spending reductions from a couple of its largest clients. Effective Feb. 3, the agency is cutting 33 positions across all agency operations, with 15 permanent staffers remaining.
Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "
Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and […]
DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles. Jason Elm assumes the role of chief creative officer of DDB California next week. He fills a vacancy left by the March shift of Lisa Bennett to evp of creative for North America.
If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the Force, a Star Wars-themed Olympic-styled relay, will have begun.
While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from mobile firm Qualcomm.