Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.'
Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to new findings from uSamp.
Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.
Quaker Oats makes morning sound almost palatable in its new "Wake Up" spot from Juniper Park in Toronto. And after some rudimentary fact checking, both the Apollo 11 moon landing […]