QSR

How Arby’s Broke Its Marketing Slump and Became One of Today’s Beefiest Brands

A few year's back, Arby's had a big problem with its advertising: it wasn't working. The brand had been through a host of different taglines, ad agencies and logos, none of which differentiated the brand from competitors or captured what Arby's stood for.

TNT Scares Up Big Business With Mob City

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a big hit with advertisers.

Marketing to Kids Is an Obstacle Course

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from a less predictable challenger: big-box retailers.

Nielsen: Broadcast Ad Spend Zooms in Q3

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33 billion in Q3 ad sales, a significant improvement over the $3.95 billion raked in during the period spanning July 1 and Sept. 30, 2011.

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to fly.