Interpublic’s Net Income Rose 84% in 2014
Brand Marketing
Interpublic Group today reported gains for the fourth quarter and the full year, with profits growing 84 percent in 2014.
Google Finally Crosses $50 Billion Annual Revenue Mark
Performance Marketing
Last year Google finally crossed the $50 billion mark, growing 32 percent from 2011 to close 2012 with $50.2 billion in annual revenue.
CBS’ Moonves Eyes $4 Million Super Bowl Spot
CBS Corp. skipper Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record [...]