7 Big Stats From Facebook’s Q3 Earnings Report
Performance Marketing
Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year.
Burke: NBC Profits ‘Could Be Dramatically Higher’
NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that [...]
Even Zynga’s Ad Business Is in Decline
Performance Marketing
Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior.
Facebook Details Ad Biz During Earnings Call
Performance Marketing
To paraphrase Brad Pitt’s character in the Quentin Tarantino film Inglourious Basterds, Facebook is in the advertising business and, cousin, business is a-booming. The company’s third-quarter advertising revenue increased by [...]
Yahoo CEO Mayer Stresses Audience-Buying During First Earnings Call
Performance Marketing
Three months after taking over as CEO of Yahoo, Marissa Mayer opened up about her strategy. Kind of.
Google Touts $8 Billion Mobile Revenue During Earnings Call
Performance Marketing
When Google’s third quarter earnings report leaked out on Thursday, concerns