AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click data to measuring total exposures to conversions.
Q1 2014 Earnings
Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans to step down, with David Wehner taking his place in June. Wehner has been a Facebook executive since 2012 and formerly was Zynga's CFO.