Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3
Performance Marketing
Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday.
PwC: Big Marketing Potential in Hispanics’ Mobile Consumption
Performance Marketing
Dialing up on mobile marketing would likely behoove Hispanic-targeting brands, according to a new study from PricewaterhouseCoopers.
Consumer Magazine Market Predicted to Shed $1.3B by 2017
Performance Marketing
The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat and digital is growing but tiny—and according to PwC’s new Entertainment & Media [...]
Mobile Advertising Skyrocketed 111% Last Year
Performance Marketing
Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year.