Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday.
According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year. The IAB and PwC's half-year report tracked ad spending from January through June, comparing it to 2015.
Although TV advertising will remain strong as the industry evolves over the next five years, internet advertising will overtake broadcast advertising in the U.S. next year.
Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study today re
The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year.
Dialing up on mobile marketing would likely behoove Hispanic-targeting brands, according to a new study from PricewaterhouseCoopers.
The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat and digital is growing but tiny—and according to PwC’s new Entertainment & Media Outlook 2013-2017, the financial future of publishing will reflect that decline.