push notifications

Here’s What Marketers Need to Know About Google’s Mobile Upgrades

The future of marketing on Google devices is Now. The search giant held its annual developers conference today, providing a look at the future of its mobile operating system, the next iteration of what is tentatively called M—the next letter in the alphabet after the current OS, Lollipop.

Everything Marketers Need to Know About Apple’s New iPhones and Watch

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone 6 and iPhone 6 Plus, both larger than any Apple phone before them, and the long anticipated Apple Watch.

Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?

The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click

Fashion Retailer Debuts ‘Pushy’ Promos

If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction.

Getting Pushy With Consumers

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party.