How Push Notifications Are Exposing Consumers to a New Breed of Cyber Attack
Performance Marketing
Push notifications, powerful engagement tools for marketers and publishers on mobile, are exposing readers to new types of cyber attacks known as push lockers. Marketers need to recognize these risks [...]
Email, Mobile Are Key to Building Reader Loyalty
Digital media has brought a lot of challenges to the publisher’s door. One of the biggest is the challenge to reader loyalty. In the good old days, most readers had [...]
Here’s What Marketers Need to Know About Google’s Mobile Upgrades
Performance Marketing
The future of marketing on Google devices is Now. The search giant held its annual developers conference today, providing a look at the future of its mobile operating system, the [...]
Everything Marketers Need to Know About Apple’s New iPhones and Watch
Performance Marketing
Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone [...]
Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?
Performance Marketing
The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click
Fashion Retailer Debuts ‘Pushy’ Promos
Performance Marketing
If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction.