Purina Sues Blue Buffalo, Alleging False Advertising
Brand Marketing
Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment.
AFG& Wins Purina Brands in Europe
Brand Marketing
AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s long-time domestic relationship with the company into all of its European markets.
Marketers Take Mobile, Digital Reins
Brand Marketing
Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription.
Tidy Cats Sorry for Likening Cincinnati Neighborhood to a Litter Box
Creativity
Note to self: Self, if you're ever put in charge of a citywide ad campaign, don't say mean things about neighborhoods in that city. Not even if it's Cincinnati.
Ad of the Day: Purina Cat Chow
Brand Marketing
The dog people had their moment in the sun earlier this year with Leo Burnett's tear-jerking "Inside Every Good Dog Is a Great Dog" spot for Purina Pro Plan. Now, [...]
Purina’s Latest Ad Leaves Dog Lovers a Blubbering Mess
Creativity
A good ad can make you laugh, but a great ad can make you cry. By that standard, Purina and Leo Burnett's "Inside Every Good Dog Is a Great Dog," [...]