Purina

Sam the Horse’s Wish to Be Adopted Comes True in Purina’s Tearjerker of a Holiday Ad

Prepare to ugly cry at your desk or shed a few slow rolling tears, all because of a horse named Sam. In a holiday ad from Purina created by The Martin Agency, Sam the horse is desperately waiting for someone to come and take him home. All the other horses at the rescue and adoption stable find new owners, but not Sam.

Why Internet-Famous Dogs Are Fetching So Much Love From Brands

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.

Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services

A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products or services.

Why Purina Went Digital-First With Its Grammy TV Commercial

When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last year.

How Reach Entertainment Goes Big With Branded Video

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif.

Stressed Out? This Kitten Therapy Office From Tidy Cats Will Cure You With Cuteness

Kittens are notorious advertising stars, and as it turns out, they're miniature therapists too. At least, that's one takeaway from this stunt in Los Angeles, where Purina Tidy Cats invited stressed-out people into a glass room—fully visible to people on the street—and had them listen to guided meditation.

For Brands, These Are the Do’s and Don’t’s of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina.

BuzzFeed Video Is Trying to Change the Definition of Branded Content

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkwar

Cat’s Sage Advice to Kitten Viral Gold for BuzzFeed

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions.

Purina Turns to Collective Digital Studios to Bolster Pet Videos

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sou