Sam the Horse’s Wish to Be Adopted Comes True in Purina’s Tearjerker of a Holiday Ad
Brand Marketing
Prepare to ugly cry at your desk or shed a few slow rolling tears, all because of a horse named Sam. In a holiday ad from Purina created by The [...]
Stressed Out? This Kitten Therapy Office From Tidy Cats Will Cure You With Cuteness
Creativity
Kittens are notorious advertising stars, and as it turns out, they're miniature therapists too. At least, that's one takeaway from this stunt in Los Angeles, where Purina Tidy Cats invited [...]
For Brands, These Are the Do’s and Don’t’s of Working With BuzzFeed
Performance Marketing
If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina.
BuzzFeed Video Is Trying to Change the Definition of Branded Content
Performance Marketing
With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkwar
Cat’s Sage Advice to Kitten Viral Gold for BuzzFeed
Performance Marketing
The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions.
Purina Turns to Collective Digital Studios to Bolster Pet Videos
Performance Marketing
Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sou