purchase intent

Q&A: Videology’s Managing Director Is Making Programmatic Ad Buying More Exact

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44

Unilever Mobile Effort Garners 87% Purchase Intent Lift

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited a total of 757 consumers surveyed by comScore.